Transforming concepts through interactive spaces and storytelling

Creating immersive spaces using PHYGITAL© displays focussing on social and cognitive engagement with dynamic content, using technologies like AI, AR/VR, projection mapping, and sensory-rich installations.

Promoting collaborative learning and cultural exchange platforms where visitors engage with narratives, artifacts, and communities in new ways. They encourage reflection, dialogue, and co-creation, making museums, galleries, and heritage spaces not only repositories of knowledge but catalysts for innovation, shared memory, and human connection.

Who We Are

Headquartered in New Delhi with overseas offices and studios in Kolkata AT& AC is a global design and production consultancy specializing in the conceptualisation and master planning of museums & art galleries, development of historic sites & archaeological parks, exhibit fabrication, augmented & virtual reality displays and interactives, multi-sensory journeys and immersive environments.

The firm was founded in 2001, and our cross-disciplinary team brings years of extensive experience in research, strategic planning, design, production and quality control to onsite turnkey projects worldwide.

From spatial designing to curation, technical developments, and fabrication, we help deliver a client's vision and achieve their goals.

Together with our collaborators, our global team of passionate domain experts and artists, we envision, create, and deliver experiences that move audiences and engage communities around the world. From strategic visioning to delivery, across markets for all types of audiences, we are united by a belief that anything is possible.

Core Team

Mentor (Technology)

PG(EDI), AIMA & Deakin University, Australia
Former CTO, eTrans Solutions Ltd.

Joydip Shome

Mentor (Museums)

M.A. (PhD), PG (Des), MIT Sloan
Former Deputy Director, SAARC, Ministry of External Affairs,
Former Director, IGNCA, Ministry of Culture, New Delhi

Dr. Anamika

Technical Advisor
(AI & ML)

PhD IIM Calcutta
Prof. Information Systems, IIMC
Ex Associate Professor, XLRI, Jamshedpur

Dr. Soumya

CEO
European Markets

MSc Information Systems,
City University London U.K,
Business Strategy, Henley Business School

Inder

Principal Strategist

PG(Finance), Birkbeck College,
University of London

Rupanjan

Principal Architect

M.Arch, S.P.A.
New Delhi

Avik

Head Client Relations

PGDBM,
University of Kolkata

Sabyasachi

Head IT

PG(IT),
University of Kolkata

Sudripto

Domain Expert (Conservation)

Charles Wallace Fellow
Former Deputy Superintending
Archaeologist, ASI, New Delhi

Amalesh Roy

Design Head

B.Arch, S.P.A.
Bhopal

Aparajita

Engagement Strategist

M.A. (Arts Management),
University of Manchester,
U.K.

Isabelle

Creative Head

M.A. (Heritage Management),
Bath Spa University,
Bath, U.K.

Pranjal

Why Us

Experience more than a museum - experience a journey

We align ideas and final outputs closely for modern museums, leveraging technology to create unforgettable, educational, and accessible experiences for every visitor. Step with us into the future of museums with innovative technology and breath-taking designs. We transform exhibitions using traditional displays, holographic projections, AR VR, and interactive environments - captivating audiences through multisensory, intelligent experiences. We highlight deeper engagement, improved accessibility, and a transformative storytelling for visitors to experience a completely different paradigm.

Sector Expertise

Specialized in museums and cultural spaces - AT& AC understands conservation, education, and emotional impact needs

Accessibility & Inclusivity

Technology supporting all audiences, including custom solutions for elderly and persons with disabilities

Together

We are greater than the sum of our parts, letting go of ego to tap into the exceptional

Sustainability

Building a more sustainable future is the greatest challenge of all, and it has to be accomplished through global collaboration. We work with the top innovators and domain experts around the world to drive industry-wide change and further our sustainability efforts. We’re also constantly refining our practices to repurpose materials and reduce waste. We’ve built a database of all our reconfigurable assets to allow clients and design teams to create with circularity in mind. Working within the ecosystem of our industry it’s important for us to do everything we can to positively impact what that future looks like.

Our Collaborators

Together we specialize in traditional displays as well as immersive exhibit design for museums, and heritage sites, using cutting-edge media like interactive installations, AR/VR, and projection mapping.

Having decades of expertise in experiential design, we focus on educational and visitor engagement in cultural spaces, emphasizing interactive technology for sustainability awareness supporting SDG-aligned practices.